Companies rightly value the considerable investment in their brand and want to see it properly deployed if it is to hit exactly the right note with consumers. Whether we are dealing with wholly owned chains, or dealer and franchise-based businesses, we are always totally focused on the client’s need to protect and enhance their brand.
In our experience, clients are often:
- Frustrated that dealer networks will often compromise and undermine client brands by failing to invest in ongoing maintenance or by not fully valuing brand details
- Concerned that, although they have the right commercial skills across their network, that growth through acquisition has left them with a mismatch of assets and a considerable challenge to bring them under one corporate umbrella
- Worried about having the right skills to keep the brand vision in the forefront, whilst also needing to deliver on engineering and commercial levels as well
Managing the implementation of a corporate design initiative employs all of our core disciplines – development control, value management, value engineering and great project management. It is an area where Wyeth Project Services has unbeatable experience.
Great design needs to be scalable and capable of industrialisation. It’s all very well talking about the influence of the lunar cycle in how light reflects off the underside of the canopy – but you need to bear in mind exactly how you’ll get that idea across to the painting team in Grimsby!Barry Wyeth